Your book is written, it has been beta read, edited and proofread, you have had a fantastic cover designed and so the work has stopped right? Wrong! Once you’re published, whether it’s traditionally or independently, marketing your book can be as equally – if not harder! – than writing it. I have discovered this myself in setting up as a freelance proofeader and marketing does not come naturally to all of us – it certainly doesn’t to me as I hate blowing my own trumpet and putting myself ‘out there’.
Social media has made it easier to market your book and enable it to reach a wide audience but it can be daunting if you are unfamiliar with it. Twitter is incredibly fast-paced and can make your head spin, getting page likes on your Facebook page feels like bashing your head against a brick wall and it seems as though everyone on Instagram has amazing photography skills which yours can’t match up to.
All of the above are necessary evils, though. My (limited) advice would be to get your social media accounts set up before your book is published. That way you can gradually build up your following and create a buzz once your book is due to be published. These days it is very much about author brand and not just promoting your book. Join groups on Facebook – I can highly recommend Book Connectors – and follow fellow authors, publishers and bloggers on Twitter. Have a look at what your fellow writers are doing on social media.
Although it may seem daunting, websites are easy to set up and it doesn’t have to cost anything. I had no experience in website building when I set up my book blog but using WordPress and an online tutorial at Tyler.com made it a fairly easy process.
Via social media I came across Anita Chapman who runs neetsmarketing, and although I’m not a writer I found the advice she posted online about how to effectively use social media really helpful.
Anita works with authors one-to-one and also runs Social Media Courses for Writers in London. Her one day courses cover Twitter, Facebook, Instagram and blogging and are currently held at the Holiday Inn Bloomsbury, a stone’s throw from Russell Square tube. A buffet lunch in the hotel restaurant is included, as well as refreshments throughout the day – including cake and cookies! (Alternatives are available too to suit dietary requirements.) It’s a relaxed and friendly day, aimed at writers who are published (traditionally and independently) and at the submission to agents and publishers stage. The next course is on 6 October 2018. Find out more, see quotes from former attendees, and book via Anita’s website: https://neetsmarketing.com/courses/.
I also recommend reading Anita’s posts on social media for writers and book marketing on her blog: https://www.neetsmarketingblog.com/. Follow Anita on Twitter @neetsmarketing, like her neetsmarketing Facebook Page and follow her on Instagram @neetswiter.
If you have any advice or tips on marketing please comment and share them with others. I would love to hear your thoughts, ideas and experiences.
Happy writing and happy marketing!